AI Insights · Timothy · July 2025
Top 5 Free-to-Play Games in the UK: Q2 2025 Performance Overview
Discover the performance trends of the top free-to-play games in the UK during Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, the top free-to-play games in the United Kingdom showed diverse performance trends across downloads, revenue, and active users. Here's a closer look at the data provided by Sensor Tower.
Coin Master from Moon Active exhibited significant fluctuations in weekly revenue, starting at around $1.9M and peaking at approximately $2.5M by the end of June. Weekly downloads varied slightly, reaching a high of 19.5K in mid-April, while active users saw a decline from about 298K to 181K over the quarter.
MONOPOLY GO!, published by Scopely, Inc., maintained strong weekly revenue figures, peaking at nearly $1.9M in mid-June. Downloads showed a steady pattern, with a peak of 32.6K in mid-April. The game maintained a robust active user base, averaging around 600K throughout the quarter.
Candy Crush Saga by King experienced a peak revenue of $1.8M in mid-April, with a gradual decline towards the end of the quarter. Downloads peaked at 25.1K in the same period, while active users decreased from approximately 985K to 761K.
Royal Match from Dream Games showed a consistent weekly download pattern, peaking at 33.4K at the end of June. Revenue peaked at around $1.6M in the final week, with active users stabilizing at approximately 766K.
Last War: Survival by FUNFLY PTE. LTD. saw a notable peak in revenue at over $1M in late April. Downloads started strong at 43.7K in early April but declined to 20.6K by the end of June. Active users showed a fluctuating trend, ending the quarter at around 100K.
For more detailed insights into these trends, visit Sensor Tower.
